The Alliance of Automobile Manufacturers has just launched a new website, catchily entitled EcoDrivingUSA.com. Slightly disconcertingly the home page assures us that:

What's known as "EcoDriving™" provides easy tips for getting the most mileage out of your vehicle.

Over here in Europe we've been using the word for years, so I can't say I'm awfully pleased to see the AAM claim EcoDriving as their trademark. We've even been using the phrase here on econnexus.org.uk for a couple of months. I guess we'll just have to wait and see if their lawyers get in touch.

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